GEN X - THE BADASS GENERATION: We survived childhood before the world got soft.

THE SPIRIT

They call us the "Forgotten Generation." That’s fine—we prefer to stay under the radar and over the limit. Born between 1965 and 1980, Gen X is the last generation that grew up outside until the streetlights came on. We didn't have "safe spaces"; we had grit. This collection is a tribute to the era of freedom, fire, and zero apologies. Before social media made everyone sensitive, we were already legends.

DESIGN SPECIFICATIONS

• The Back (The Statement): A fierce Bald Eagle paired with crossed revolvers. The bold slogan "Before all you sissies were born" serves as a reality check to the modern world.

• The Front (Your Era): A clean, tactical chest logo. Fully customizable birth year (e.g., EST. 1970, EST. 1975). Wear the year you started making history.

• Vintage Vibe: Designed with a weathered, distressed texture for that authentic "seen-it-all" look.

GEAR FOR THE RUGGED

• The Signature Tee: 100% heavyweight combed cotton. Breathable, durable, and ready for any challenge.

• The Badass Hoodie: Ultra-soft fleece lining with a reinforced hood. Built to keep you warm during those late-night rides or cold garage sessions.

• The Rebel Tank: Deep-cut armholes for maximum mobility. The perfect choice for showing off your ink and your strength under the summer sun.

BUILT TO LAST

Just like you, this gear is tough. We use high-definition screen printing that won't crack or peel. It’s designed to fade naturally over time, gaining character with every wash and every mile.